10+ Agency Evaluation Form Templates in PDF | DOC

An agency Evaluation form is the type of questionnaire consisting of questions that are set for the evaluation process. This is the form that is prepared so that the data after the evaluation can be gathered and recorded in a structured and organized manner. You may check out these form templates that are provided here to get your desired agency evaluation form.

10+ Agency Evaluation Form Templates in PDF | DOC

1. Marketing Agency Evaluation Form Template

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7. Basic Agent Evaluation Form

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What do You Understand by Agency Evaluation?

An agency evaluation is the process of evaluating the performance of an agency and analyzing is capability and relationship in the market. It is the process of a survey conducted by gathering information form the stakeholders. The evaluation is of extreme importance as it helps the client to understand which agency is better for them.

How to Evaluate Advertising Agency?

Step 1: Selection and Shortlisting

You cannot evaluate all the advertising agencies in the world. Therefore it is necessary that you shortlist some of the advertising agencies as per the requirement you have and then evaluate them.

Step 2: Experience Assessment

After you are done with shortlisting you need to assess the agency’s experience in your field. Review the agency’s client list to know what kind of clients they have and what are their area of expertise. You can evaluate any sector-specific case study that is published on the agency’s website. You need to avoid agencies with clients who are your direct competitors.

Step 3: Reviewing the Works of the Agencies

You need to evaluate the agency’s creative work. An effective advertising agency should be able to create attention for the product and should be able to provide measurable results. Make sure to review the advertising agency’s case studies to know the success various advertisements have achieved. You must look for agencies with a strong creative reputation.

Step 4: Comparing the Range of Services

You need to compare the range of services that different advertising agencies provide. Look for the agency that suits your criteria in terms of services that you need to get. You need to be very careful when you are making the comparison so that you do not miss anything.

Step 5: Meeting the Team

You need to meet with the team of different short-listed agencies so that you know the qualification and the work before they start working with you. Make sure that the team will not be changed when the agency starts working with you.

How Will You Evaluate the Performace of a Marketing Agency?

Step 1: Developing SMART Goal Approach

SMART can be broken down as Specific, Measurable, Attainable, Realistic and Time-Bound. Therefore if your goal is unrealistic then in case you fail to achieve your goal you will be disappointed. There set your goal as per the SMART approach so that you can have a realistic approach and less disappointment. Therefore when you evaluate the performance of the marketing agency make sure to use the SMART approach.

Step 2: Chose the Agency Which is Real

There are certain marketing agencies that do completely the opposite of what they preach. Therefore it is necessary that you work with the agency which works exactly the way in which they deliver their message.

Step 3: Agencies with Professional Development

When you are choosing to work with an agency you are signing to work with a team that is highly professionals. Therefore you need to be well aware of the fact that the team is professional and qualified to joining your internal marketing team as an extension.

Step 4: Measuring Professionalism

Evaluate the team of the agency in every step to be aware of the fact that they are professional and work in a professional and disciplined way. Keep a track of the whole cycle so that you can evaluate their professional performance.

Step 5: Client Reference

Ask the agency for client references who are closely related to your agency. If necessary meet up with the agency’s previous clients so that you can get a better idea of the agency.

Step 6: The Price

You cannot just pick up an agency that you like without considering the money. You need to calculate whether the agency is worth investing in the amount as per the price quotation they have provided. Money is a very important factor to consider therefore think thoroughly before you make any decision.

To Conclude!

From the above discussion, you have understood very well why agency evaluation is so important. Whichever agency it be, it is very important that you evaluate them properly before you start working with them. The evaluation will make sure that you have a thorough knowledge of the agency you are working with.

But for this evaluation of the agency to be a success, it is important that you have a proper agency evaluation form that can help you gather the required data. In the evaluation form, you will be able to organize the whole evaluation and the process will become much more simple and easier. You can download these templates so that you can get your desired agency evaluation form that you can make use of to evaluate your shorl listed agencies.

The best thing about these forms is that you can download these for free and even customize it as per your requirements. So hurry up and get these templates downloaded now.